Saturday, August 18, 2007

A Case Study in Greed and Hypocrisy - Odex

Pardon my perceived ignorance on this matter, I am not as big an Anime fan as the many who have been victimized by Odex.

My conclusion from the on-going PR suicide that Odex has gotten itself into is:-

1) Odex produces sub-standard products (sub-standard would be an understatement), forces it down the throat of consumers, and expects consumers to be content with such low quality products? Its no wonder that Odex claims to be losing business (where's the concrete proof on that anyway). But is it losing business to Anime downloaders? I doubt so. It's probably losing business to other distributors such as Blue Max, where products of superior quality and wider range can be found.

2) It is simply despicable that Odex is attempting to make up for its loss in revenue from claiming damages, not just from anyone, but from school children. It knows that its case probably appears flimsy in front of adults who have more worldly experience, and stands a higher chance of claiming damages from the younger generation who have less experience and are more easily intimidated.

3) I find it personally repulsive that Odex continues to claim the moral high ground yet continues to turn a blind eye to all its faults. Odex is not interested in promoting the Anime culture here in Singapore. After all, before this Odex was a virtual non-entity in Anime events. All it is hankering for is money, plain and simple.

Bottom line. Odex has sucessfully shown its avaricious and hypocritical face to the public. Congratulations. They've managed to start a PR nightmare that would probably be the bane of most businesses.

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